New Balance Meet The ‘Henry Hugglemonster’

Meet The ‘Henry Hugglemonster’ Team

Main character Henry, which originated in children’s books ‘I’m a Happy Hugglewug’, written by Sharkey, is the protagonist of the series, with audiences living every moment through his eyes. Henry is joined by his Hugglemonster Family, comprised of his mother and father and three siblings, as well as his monster friends.Disney commissioned the series after Sharkey’s book publisher, Helen McAleer, put her in touch with Brown Bag, and the pair developed an animation bible. Henry and his Hugglemonster Family, through Shar New Balance key’s original illustrations, were brought from print to screen by workshop New Balance ping with children, coming up with fresh story ideas, writing a script, and eventually creating animation tests which they could show to Disney.”What was different abou New Balance t Brown New Balance Bag was that we very much worked together on it. I wouldn’t have come from a television or animation background at all so I learned a huge amount from meeting with Brown Bag. They kept saying to me ‘You will know all these things’ even with the bible, they’d ask me what might the mom do during the day, what did the dad do?” says Sharkey.”What we really fell in love with,” adds Beth Gardiner, vice president of Disney Junior EMEA, “was this sense of a loving family of monsters. We always think about [Henry] as a really likeable kid, just like our audience, he’s experiencing the same things, he’s relaying to us how he’s feeling, how he’s handling it. He’s an optimistic character, but it’s always in a sort of chaotic, funny family.”This chaotic, funny family the team has created is based on Sharkey’s own family, she explains: “I really wanted to do a book about monsters and I always keep a notebook full of ideas, and one of the first drawings I did was a family of monsters. My publishers really liked that and I wanted the book to be interactive; there’s singing, and stories, and making art and different things like that. It’s inspired partly by my own family; growing up in a big family, I’ve two brothers and two sisters, and there was always lots going on in our house.”The series came together by Sharkey setting up shop in Brown Bag’s studios in Smithfield, and by all members of the production team contributing. Brown Bag, renowned for its award winning animations, including the Oscar nominated ‘Give Up Yer Aul Sins’ and ‘Granny O’Grimm’s Sleeping Beauty’, is also known for nurturing young talent, such as IFTA Rising Star nominee Gerard Barrett (Pilgrim Hill), who has been working at the company on a freelance basis.Sharkey says: “What’s been different in Brown Bag is that we’ve got the story editor, the director, and the creator in one building, and then Beth is just in London, so we’ve a creative collaboration. The team that they have are just unbelievable.”As well as the Brown Bag team, ‘Henry Hugglemonster’ is directed by Norton Virgien, the Emmy nominated animator who directed Nickelodeon’s multi award winning series ‘Rugrats’, and Brown Bag’s previous animation, ‘Doc McStuffins’.Apart from Brown Bag’s team spirit, Gardiner says Irish animators in general are “very talented”, something she puts down to having the support from those around them. “I feel like there’s a nurturing of talent in a way. I think there are really talented animators in Ireland and you can’t deny that a lot of great work is being done in Ireland,” she says.’Henry Hugglemonster’ premieres in Ireland, the UK and Turkey on Disney Junior tomorrow, February 8, at 5.15pm. The series will air in the US in April, followed by an additional 140+ territories.


New Balance Meet South Africa on OOHSo

Meet South Africa on OOH

South African Tourism is running an out of home campaign titled ‘Meet South Africa’ across 22 cities of India to create awareness on the tourism opportunities present in the African nation. The campaign creatives highlight the diverse landscapes and experiences such as adventure, wildlife and luxury, among others the country offers to the travellers.

According to South African Tourism, 84,202 Indian tourists visited South Africa between January and September, 2013, which is an increase of 6.2 per cent vis the same period last year.

Executed by the campaign includes large format billboards, bus shelters, mobile vans and ambient media like malls in strategic locations to further enhance consumer outreach.

Apart from the major metros, the campaign has been extended to Pune, Ahmedabad, Goa, Chandigarh and Kochi, among others.

The campaign began on January 17 and will end in February.

The main objective behind the campaign is to position South Africa as a preferred destination among potential Indian travellers besides extending the brand marketing outreach to a larger mix of traveller segments across key markets.

country manager, South African Tourism, says, “The travel segment in India is evolving with increasing number of travellers looking out for unique experiences at their holiday destina New Balance tion and planning their own itineraries tuned to their specific interests and preferences. Our Meet South Africa campaign aims to give a glimpse of the distinctive and varied activities we have on offer to suit the wide ranging demands of Indian travellers. Engaging with our audience remains our key focus and we hope to build an aspiration in the consumers’ mind to not just visit South Africa, but to meet our spectacular country and innumerable experiences through this magnificent campaign.

, president, DDB MudraMax Outdoor, Retail and Experiential, says, “Most consum New Balance ers have pre conceived notions about certain countries. Since many of them think South Africa mainly offers saf New Balance aris, we want them to know that there’s much more than that.”

The to New Balance urism board had announced DDB MudraMax as its outdoor partner in December, 2013.

Before the commencement of the OOH campaign, South African Tourism ran a cinema branding campaign across seven cities and 94 screens of the country. It ran a 60 second montage on the picturesque landscapes and the luxuries offered by the country for the Indian viewers.

The campaign ran across screens on Ahmedabad, Bengaluru, Chennai, Delhi, Hyderabad, Kolkata and Mumbai.

The tourism department had also set up kiosks at the multiplexes to tell people more about travel to South Africa. These kiosks were set up in association with the travel operators such as Kulin Kumar Holidays, Thomas Cook (India), Club7 Holidays and Kuoni India.

The 60 second ad also launched the second season of the ‘Take Me to South Africa 2.0′ contest featuring South African Tourism’s brand ambassador, ex cricketer Jonty Rhodes. The contest offered the winner a fully paid trip to the Rainbow Nation (South Africa).

South African Tourism Board had done a similar OOH campaign in 2010 and 2012 that focussed on four aspects about holidaying in South Africa, namely, wildlife safari, scenic beauty, outdoor adventure and world class shopping. In 2012, it had organised road shows across several cities to target travel operators, South African representatives and suppliers.